About

Dreamy Draw Music Festival blends modern sound, western soul, and the mystical beauty of the Arizona desert into a fully immersive experience — in the heart of Old Town Scottsdale. With 2025 being only its second year, the challenge was simple: how do we get music lovers both within Arizona and around the country to know about this amazing festival, and then how do we get them to purchase tickets? I helped the talented Dreamy Draw Team create a paid social media strategy that had broad reach for awareness, and detailed targeting to stay in front of our ideal audiences who were likely to purchase tickets. Using a mix of awareness, traffic, sales, and retargeting campaigns that also included artist collaborations, we reached 6.4M music lovers and festival-goers. Creating custom audiences and casting a wide net four months out from the event gave us time to refine and optimize based on ad and audience performance. The result? High-performing campaigns, above average ROAS, and a highly attended event that is becoming a festy favorite.