It all begins with strategy and brand. If you don’t have either of these, nothing else matters. You might even have a talented creative team, but no clear direction or game plan for how to attract the right audience. That’s where I come in. I’ll develop a comprehensive, customizable social media content strategy that includes a defined target audience, brand point of view and messaging, content pillars with goals and audience alignment, platform and distribution strategy, and a success measurement model.

Do you have the marketing know-how and/or a team in place, but need specialized expert guidance and support? Let me be your fractional social media director and you’ll receive monthly strategy calls, reporting, tailored content ideas and approvals, expert content strategy, as well as multiple best practice guides. You’ll also receive ongoing support and access via Slack so you’re never left wondering what’s next.

Social media management with expert strategy baked in. Strategy is a part of everything I do — I use data-driven insights to maximize your social media growth. I’ll create content that drives engagement and sales, captions that spark conversation, and a strategic content plan and calendar to keep you consistent. The result? An engaged, loyal community and proven ROI. Do you also need help filming video content? I’ve got that covered too.

The combination of a paid social media strategy and organic strategy is a game-changer. With a little bit of budget, clear strategy, and optimized creative, we can turn social media into a tool for driving sales, spreading awareness, or any other business goal you have in mind. I’ll create a strategy, help with creative development and copywriting, execute, manage, and optimize the campaigns, and provide performance tracking and reporting.

Join me for a customized, premium one-day intensive session that you will walk away from with clear, actionable next steps. Whether you need help with brand positioning, clarifying your social media strategy, or optimizing a paid campaign, I’m here to help. This service can be done in-person or virtually for either a half day (3-4 hrs) or full day (6-8 hrs). I’ll make the most of our time together so we can collaborate, brainstorm, and finish any specific task or project that has you feeling stuck.

Do you just need help figuring out what the heck is going on with your social media channels? Maybe you inherited an old account, or perhaps your messaging has shifted and you’re not reaching the right audience anymore. Whatever it is, I’ll do a deep dive and get to the bottom of it. I’ll use my 15 years of social media experience to perform a comprehensive audit of your existing social media channels, and provide actionable recommendations so you have a clear path forward.