About

In 2023, my team launched a brand refresh and integrated marketing campaign for the Peace Corps with the goal of increasing brand awareness and driving volunteer applications. The campaign plan included a paid social media strategy which I oversaw the strategic and creative execution of. I also provided copywriting and messaging support. We ran campaigns across Meta, LinkedIn, and Snapchat to reach multiple audiences. This resulted in millions of impressions garnered from social media alone, significantly increasing awareness and qualified leads. This campaign won a Silver Anvil Award of Excellence, and was a Finalist for People’s Voice Webby Award in 2025.