About
At the USO, I collaborated with corporate sponsors and celebrity partners to increase brand awareness and drive donations through integrated campaigns and unique storytelling opportunities. I also organized events with talent to provide entertainment programming to service members and their families. One in particular was “World’s Biggest USO Tour”, which brought country music duo Florida Georgia Line, actor and comedian Adam Devine, and celebrity chef Robert Irvine straight to the doorsteps of service members across the country. The one-of-a-kind concert event, hosted in Washington, D.C., was livestreamed to thousands of viewers and watch parties around the world—creating a shared moment of connection, celebration, and gratitude on a global scale.